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Monochrome magic from runway to run: MAAREE’s new white empower bra – a SS21 workout wardrobe essential. Much more than a trend, but rather...
The all-new running shoe Swiss-engineered for the city explorer. ZURICH, Switzerland, February 4, 2021 — The second generation of the On Cloudswift delivers enhanced...
We’re delighted to announce that we are now working with Nuasan (www.nuasan.com) to launch the innovative range of natural bodycare products to the UK market. ...
A new year calls for new goals! Here’s a quick insight into what personal goals the Aspire team have planned for the start of...
A round-up of the best Valentine’s Day gifts for activity lovers this year… Valentine’s Day gift buying is never easy, but if your partner...
The year that moved us We didn’t see it coming Life locked us together, through its ups and downs We stopped and listened As...
One thing’s for sure: Canyon are deeply commited to shaping the future of urban mobility. And this year, we’ve consistently underlined this commitment. First...
Top Tips for Improving Sleep Words accredited to Kim Murray/Happy Heads Are you somebody who suffers from a lack of sleep? According to sleep...
An Irish made, 100% natural and sustainable gift this Christmas Nuasan (www.nuasan.com), an innovative range of natural bodycare products formulated in the west of...
The Aspire team puts recovery and comfort first by testing OOFOS’ range of flip flops, clogs and closed-toe shoes TESTER: Becky FOOTWEAR TYPE: Women’s...
Words credited to Jessica Strange Cycling during the colder months can be a beautiful and bold thing; clear blue skies and crisp mornings really...
A rundown of the very best gifts for outdoor lovers this Christmas… Winter is here! See below for our Winter Activity Gift Guide –...
From an e-bike revolution and community fitness to ground-breaking tech and the power of recovery Keen to know what’s in store for the sports,...
Aspire PR is extremely pleased to announce OOFOS, the pioneering recovery footwear brand as a new client. The agency is working with the company...
Zurich, Switzerland. Because no other item of clothing has played a bigger role in shaping what youth culture is about, Swiss performance brand On...
Sealskinz, the British waterproof accessories brand of choice, this month soars to even greater heights as it launches its game-changing new technology in glove...
The Aspire team battles the elements while testing a selection of Sealskinz’s 100% waterproof products TESTER: Layla KIT: Waterproof All Weather Mid Length Sock...
Aspire PR is delighted to announce that we are now working with Maaree, a rising star in women’s sports performance apparel and a game-changing...
ZURICH, Switzerland – Swiss-based high-performance running brand, On, today announces the launch of its world-first, subscription-based service to bring fully recyclable sportswear to On...
KOBLENZ, GERMANY: Canyon is excited to announce the launch of the Precede:ON; a new urban e-bike that is ready to make an immediate impact...
In 2015, On revolutionized the sensation of support with the Cloudflyer. Soaring to new heights, the third of the series comes built for distance...
Aspire PR is delighted to announce leading waterproof accessories brand Sealskinz as a new client. The agency will be working with the UK company to help raise consumer...
Aspire’s Josh Puttock tests the all-new On Cloudboom, On’s ultimate competition shoe. What is it? The Cloudboom is On’s exciting new race shoe built...
July 16 2020, Zurich – Switzerland & Struer – Denmark. Shared design philosophies and a fascination for deepening human experiences brought On and Bang & Olufsen together:...
Swiss Engineering meets the Swiss Maestro for the birth of a future classic: THE ROGER. ZURICH, SWITZERLAND, July 6, 2020 — Swiss performance running brand...
Canyon sets the 30 Day Challenge – encouraging us all to skip public transport, leave the car keys at home and turn to the...
On releases Cloudnova drop 2, a sneaker for all day comfort infused with colors and its signature performance technology. May 21st, 2020 – Zurich, Switzerland. Following Cloudnova’s first drop success...
Our latest blog looks at top tips for planning the perfect photo shoot. Where possible we would always recommend that you choose to do...
Swiss sports brand On releases the Cloudnova, a sneaker for all day comfort infused with performance technology. April 30th, 2020 – Zurich, Switzerland. On releases the Cloudnova, a sneaker built with...
Canyon is today launching a complete support package to encourage more people to benefit from indoor on-bike workouts with its Stay Fit, Stay Healthy...
We never would have imagined that we’d find ourselves isolated at home for a week, let alone several weeks and very possibly months. It...
Swiss Performance brand On re-edits its 2019 Cloud Hi silhouette in colours that are bound to make you smile. ZURICH, Switzerland – Debuting mid-April,...
Soul Circus, the UK’s most exciting wellness festival, is bringing its offering to their guests in-home with the launch of Soul Circus At Home...
The latest addition to the Cloud series is the new Cloud 70|30, a shoe designed to be light, comfortable and hassle-free for your everyday...
One of the things our team has in common is our relationship with running. We don’t always love running, but we know very well...
Our emotions are still changing by the day with the shift in our lives in response to the Coronavirus pandemic. The uncertainty of our...
Due to recent events, across the country, anyone that can work from home has now been asked to. As an agency, we’ve had to...
Without a doubt, Canyon’s DNA is deeply rooted in the world of competitive cycling. But still, over recent years, the German direct-sales brand has...
Swiss sports company On ventures outside of performance run with an all-new, highly versatile apparel collection that can take anyone from the track to...
The cold and wet months of January and February only mean one thing to the stylish elite: Fashion Week! For four consecutive weeks, editors, buyers,...
Canyon’s urban mobility initiative challenges people to rediscover their cities by cycling more often, going greener and exploring new areas and routes for 30...
Aspire PR & Marketing is pleased to announce St George’s Hill Lawn Tennis Club, one of the country’s most successful and prestigious member clubs...
The National Running Show is an annual go-to event for many UK runners. Bringing together top athletes and the best industry shoe, apparel, accessory...
Mud, head torches and Christmas stockings. Yes, that’s how we celebrated the fourth Aspire Moving Meet! On Friday 29th November, the festive meet, in...
Zone3 is expanding its swimwear offering ahead of 2020, with major design and functionality updates in response to requests from athletes and customers. Made up...
On November 14th, we helped our client On launch its new Cloudflow shoe at the London-based gym, Victus Soul. Guests were taught all about...
Roger Federer and On are announcing a unique entrepreneurial relationship that will join one of the world’s most influential athletes with one of the fastest-growing brands...
Last month Kate and I were lucky enough to visit the home of Canyon Bikes in Koblenz, Germany. We were going to present results from a...
To celebrate the launch of an exciting new shoe by On, we organised a press trip in partnership with Zurich Tourism for media to...
On a very wet and windy Tuesday evening, we joined over 100 property industry professionals at Coram’s Foundling Museum for the launch of Cycle...
Aspire are pleased to announce that Georgina Cosgrove has joined the team on our Intern programme and will be working with the Aspire team...
Zone3 is introducing its complete compression and fitness collection, which provides everyday athletes with quality items that offer the very best in comfort and performance....
On are now renowned for running some pretty awesome campaigns and I was lucky enough to experience one of their recent mega projects first-hand...
From the Olympic games, to the peaks of the Swiss Alps, to Tokyo’s most influential sneaker show, exploring the edge of design is the...
In June this year, our Account Lead Kate Gordon joined Club Peloton’s Legal & General Real Assets pedElle 2019 – a 400km cycle ride...
This August, at Regent’s Park, the Aspire team took part in another of LGN Run Club’s popular Inter Advertising 5K races. Perfect for both...
Soul Circus 2019 was an absolutely epic year, welcoming 7,000 people – that’s 3,000 more than 2018. Highlights include both DJ nights, live DJ...
KOBLENZ, 12 AUGUST 2019 — Canyon fitness bikes have always united maximum performance with day-in-day-out convenience. And now, with the new Roadlite:ON e-fitness bike,...
In collaboration with On Running, our third Moving Meet took place around the release of the Swiss brand’s new maximum-cushioning performance shoe – the Cloudstratus. Its summer launch offered the perfect opportunity for...
On Launches limited edition Cloud Edge Moon to celebrate the 50th Anniversary of Apollo 11 Landing Inspired by Neil Armstrong’s lunar boot, the Cloud...
Soul Circus Festival 2019 returned to the Cotswolds in August and, like usual, it was one to remember. Catering for all, this year’s music,...
With a new week comes a new Moving Meet… Alongside the Bristol to Bath Canyon event, Aspire had been planning a running-focused meet to...
Other highlights include Goldie, David Sye, Norman Jay & more LONDON, 17 July 2019: With one month to go until Soul Circus, the UK’s...
The 10th edition of m8:Life magazine is here, and we’re excited to share the collaborative efforts of the Aspire and motive8 teams to pull together the latest issue. The headline...
Yes, the rumours are true – Aspire’s Moving Meets concept is officially off the ground! We are delighted to announce that on the 18th...
The award-winning Swiss-based running shoe manufacturer is further extending its range with a new trio of must-have items for lovers of peaks and trails....
Influence is powerful, and now more than ever, platforms such as Instagram are shaping the way marketing and PR is delivered. Reaching out to...
Many Aspire clients produce inspirational content, to promote their brand, products, athletes, events or marketing campaigns. Video is often the best way to tell a story and with the...
Nine years ago, three Swiss guys revolutionised the sensation of running with a completely new, innovative outsole compression technology called CloudTec®. Now On is...
How the power of the human impact story captures the national interest Back Story Tim Don is the British triathlete, ironman world champion and...
All bases covered with a three-pronged launch of On’s new Cloudswift shoe. As part of an ongoing partnership with the Swiss sportswear brand On,...
London, UK – 4 June 2019 – Supreme Nutrition, a lifestyle nutrition brand, today announces the launch of its new product range in the...
What happens when an already great relationship heads in a new direction… Back Story Supersonic is a new, independent gym and wellbeing concept based...
29 May 2019 – Canyon is today launching three new workouts as part of its “Ride Your Workout” campaign. This summer, you can enjoy...
London, 22 May 2019 – Lifestyle performance brand Supreme Nutrition has appointed sports and wellbeing PR agency Aspire PR & Marketing for an initial...
If you don’t already know who Mark Beaumont is, he is a man with extraordinary talent. An ultra-endurance adventurer, Guinness World Record holder, TV...
Internship is a varied term in the business world. For many it screams laborious tasks, repetition and making lots of coffee. At Aspire we...
Aspire PR & Marketing is pleased to announce leading bike manufacturer Canyon as a new client. Aspire will be working with the German company...
It’s that time of the year where marathons and running events are happening in quick succession. With the Boston, Paris and Brighton marathons having...
This March, our client, premium Swiss sportswear brand and design maestros On, organised a press and retailer summit on the beautiful island of Mallorca....
ZURICH, SWITZERLAND – On has released an array of Cloud shoes that boast style and confidence: introducing the Cloud Terry, the Cloud 50|50 and...
This is the seventh year that Aspire has supported Club Peloton on the Legal & General Real Assets Cycle to MIPIM. It always comes...
Last Friday, Aspire had the pleasure of visiting two sports industry trade shows that are now well cemented in the UK calendar. The combined...
Aspire are pleased to announce that Tom Alderton has joined the team as Community Manger, working across both Aspire’s marketing and PR departments. Tom’s Experience...
“The end of all exploring will be to arrive where you started and know the place for the first time.” – T.S. Eliot PART TWO:...
Two years after launching its first ever apparel line, the award-winning Swiss Performance brand, On, launches key updates with the addition of a sweat...
“Life is an adventure, it’s not a package tour.” – Eckhart Tolle. It’s far too easy these days to choose a travel company and...
At Aspire HQ we’re proud supporters of International Women’s Day. Here’s what #BalanceforBetter means to each of us: Layla Smith – MD I feel...
ZURICH, SWITZERLAND (28 February 2019) – For nine years, Swiss sports brand On has inspired the running scene with its unique CloudTec® technology. Now,...
LONDON (20 February 2019): Set in the backdrop of the beautiful rural Cotswolds, yoga and wellness festival Soul Circus offers an opportunity to escape...
York, 12 February 2019 – Supersonic Fitness, a new wellbeing concept for York, has opened in the transformed Stonebow House development. Once the legendary...
In our third and final part of this blog series we look at wellness and lifestyle trends for 2019. Aspire Breathe: Make Time For...
Aspire are pleased to announce that Kate Allan has joined the team as PR Lead. Kate will be working across all aspects of Aspire’s...
There is no shortage of choice when it comes to sports, fitness & wellness industry events this calendar year. Fresh ideas have been born...
In part 2 of 3 in our blog series we look at the rising popularity and evolution of Yoga in the UK. Reaching Out ...
At Aspire we champion leading brands in the world of health and fitness, helping to inform and promote the multitude of benefits leading an...
Aspire has appointed Becky Hepworth as Marketing Manager to join the team. She will be working across various accounts, handling social media strategy and marketing...
Our newest client Absolute Sanctuary recently gave a media visit to its award-winning resort. Here our Strategy lead Nicole who joined them gives her...
Koh Samui, Thailand, 21 January 2019 – Asia’s leading wellness fitness resort, has announced that it is adding six innovative new programmes to its award-winning portfolio....
London, UK, 8th January 2018 – Evveervital, a revolutionary new brand, is set to hit the UK market today aiming to be a leader in luxury,...
King’s Cross Cycle to MAPIC is Club Peloton’s ride aimed at cyclists from the retail property industry. It starts in Girona, Spain, and travels...
Koh Samui, Thailand, 13 November 2018 – Absolute Sanctuary, Asia’s leading fitness and wellness resort, has launched a new 30-day signature programme which promises complete...
Here at Aspire, we’ve cast an eye over the crystal ball to reveal the exercise innovations, inspirational tech and influential trends set to take...
On’s new Cloudventure trail shoe boasts unique downhill cushioning and the newly developed Missiongrip™ outsole. ZURICH, SWITZERLAND – When passion meets expertise, you get a...
In a competitive industry the pressure is constantly on to be innovative and cutting edge. But that doesn’t mean that a PR agency’s traditional...
There’s nothing like being thrown in at the deep end to get you up to speed quickly. Having to step into Vikki’s On running...
From a cut-up garden hose in 2010 to a highly technical, premium running shoe in 2018, the many phases of the Cloudsurfer introduced a...
Award-winning Thai resort Absolute Sanctuary has appointed sports and lifestyle PR agency Aspire PR & Marketing to build its profile in the UK as...
London, UK, 24 October 2018 – New clothing brand Evveervital has appointed Aspire PR & Marketing to launch its revolutionary line of eco-friendly activewear....
There have been some excellent pieces published in the national newspapers this month. When it comes to sport, health and wellbeing, it’s always nice...
Queen Elizabeth Olympic Park Half Marathon will make its official debut on Sunday 10th February 2019, offering runners an exciting opportunity to race 13.1...
As a journalist and editor, the offer of high-quality content from an agency, when it’s engaging and relevant, can be a godsend. With editorial...
It’s always exciting when you win new business. We were delighted to win Crosshead in May, and we’ve really enjoyed the journey with them so...
Here at Aspire, we love the summer months. This may not be that controversial a statement, but it certainly is true. Warmer weather, longer...
We were very excited about this new shoe launch for the Cloudace from On. After an impressive introduction to the 2018 range of products at...
‘May you live in interesting times’, so the old Chinese curse goes – for many of us in the magazine media world this feels...
When prepping for this year’s LGN Wellbeing Inter Advertising 5K race, there were two things that ranked as important. Firstly, Team Aspire would be...
A fantastic opportunity to join a small, successful PR and marketing company, in a varied and pivotal role where you can genuinely make a...
After following the Sat Nav for 2 hours 20 minutes from Hampton Court, we got waved down by a man in a high-vis jacket....
With less than a week to go, Soul Circus is pleased to announce a host of new names added to the line up across...
When the weather’s as hot as it has been here in the UK, exercising can quickly drop to the bottom of your to-do list....
With the British summer time in full swing, the Aspire team are raring to go for Soul Circus Festival. Taking place in the stunning...
It’s been eight days since Croatia knocked England out of the World Cup in Russia. Yes, eight long, long days. As France lifted the...
Going on an adventure is usually great – especially somewhere new – so I was very happy to hear the Outdoor Trade Show (OTS)...
By Cameron Pope After completing my first year at the University of Brighton, studying Sport Business Management, a long summer awaited me. I took...
The launch of the On Cloudace was far from an ordinary, bog-standard shoe launch. Held at Runner’s Need in Clapham, the event saw runners...
ZURICH, SWITZERLAND – The award-winning Swiss running brand, On, introduces the Cloudace for its 2018 collection. As On’s most technical shoe to date, the...
Soul Circus partnered with Equinox earlier on this year and ahead of their much-anticipated 2018 Cotswolds festival, the yoga and wellness brand held a...
Over the past month or so, the Aspire team has enjoyed two or three outings out to health and fitness trade shows and events...
Feeling irritable? Tired? Overwhelmed? Rushing from one thing to the next and still can’t keep up? These are signs that mean you could be...
You’d think it’d get easier to pack for Club Peloton’s Cycle to MIPIM after doing it for five years, but it doesn’t. Packing a...
My heart sank when I heard about Tim Don’s tragic accident in Hawaii, three days before his big Kona challenge. I just couldn’t quite believe...
Last week saw the return of the Virgin Money London Marathon, and it sure was a hot one. This year, we in the UK...
ZURICH, SWITZERLAND (19 April 2018) – Disruption of space is what has made On the fastest growing running brand. With a premium Swiss design...
When it comes to organising On events there’s always an element of excitement, and it’s fair to say that was the case this week....
New exciting music acts, collaborators and partners The cold weather seems to be behind us, which means springtime has arrived. It’s now only a...
After 14 years of organising press trips, there is still an element of doubt, fear and nervousness heading into a new one. In fact,...
Aspire has appointed Josh Puttock as Senior PR and Marketing Executive. Josh will be involved in all aspects of Aspire’s PR and Marketing offering,...
Fantastic opportunity to join a small, successful PR and Marketing Company, in a newly created, highly varied role where you can genuinely make a...
Keep up with the exercise innovations, inspirational tech and Instagram influencers set to take the world of health and fitness by storm in 2018.
Aspire takes a look at how Social Media will be upping the ante in 2018 with a round-up of the latest trending research.
On the wettest and coldest day in January, I headed off to Kensington Olympia to check out the Adventure Travel Show. I love going...
Two new surveys, from news website Bloomberg.com and event technology platform Eventbrite, have highlighted the extent to which consumers are favouring experiences over goods...
Aspire are very excited to have been appointed by Soul Circus for the second year to help promote the summer festival this year. ...
Wellbeing Focused, Lifestyle Savvy and Aspirational London, UK | January 2018 – January 2018 sees a hot new contender hit the fitness scene with the official launch of...
Swiss running shoe brand On is hitting new trails. And the latest additions to its range have already both been honored in the reputed ISPO Awards. ...
Here’s how Aspire helped introduce private bespoke yoga to city goers with The Private Yogi. Who is the client? The Private Yogi (TPY) What...
Launch and build brand profile for industry newcomer. LONDON (18 January 2018): The XF Brand (www.thexfbrand.com) a newly created fitness brand, has appointed sports...
Fitness Goals for 2018 The team here at Aspire is all about practising what we preach so we’ve all set ourselves some fitness goals...
