It’s always exciting when you win new business. We were delighted to win Crosshead in May, and we’ve really enjoyed the journey with them so far.
Having pulled together a tactical PR plan to showcase the newly launched Sport model to a targeted audience, the team then took the bike on a number of one-to-one press briefings.
Crosshead founder Stuart Lambert attended a number of these and loaned the bike to the media for a short period of time, so they could get a real feel for it themselves.
And all in all, by the looks of it, the bike has been well received! Check out our coverage highlights and watch this space for more exciting things to come from Crosshead.
Having pulled together a tactical PR plan to showcase the newly launched Sport model to a targeted audience, the team then took the bike on a number of one-to-one press briefings.
Crosshead founder Stuart Lambert attended a number of these and loaned the bike to the media for a short period of time, so they could get a real feel for it themselves.
And all in all, by the looks of it, the bike has been well received! Check out our coverage highlights and watch this space for more exciting things to come from Crosshead.
Coverage picks
1) Outdoor Fitness:“The Crosshead”
2) Velocity Magazine:“Crosshead: it’s all about the ride”
3) Cyclist Magazine:“First ride review: Crosshead Sport Folder SF1A 10 Speed”
