July 16 2020, Zurich – Switzerland & Struer – Denmark. Shared design philosophies and a fascination for deepening human experiences brought On and Bang & Olufsen together: running and music are fundamental ways for us to experience the world. Today sees the release of the ultimate running kit: On’s latest elite-level competition shoe, the Cloudboom, alongside a limited edition of Bang & Olufsen’s first true wireless sports earphones: Beoplay E8 Sport On Edition.
No compromises on performance.
The Cloudboom is On’s ultimate competition shoe. Created with elite athlete input, it is everything you need for your fastest marathon ever. A twin CloudTec® cushioning provides an instant fit and long-distance comfort. The Cloudboom features a carbon-fiber infused Speedboard™ to kick right through the 42.2/26.2. The single layer of engineered mesh ensures low weight and maximum breathability while a new grip-rubber compound in an advanced traction pattern is designed for optimised traction. The extreme rocker shape of the bottom unit helps the rolling motion for even more propulsive power – and a PR-shattering kick into the finish.
“It has always been a dream of mine to create the ultimate competition running shoe”, says Olivier Bernhard, co-founder of On and multiple Ironman World Champion title holder. “The Cloudboom is created with the inputs of our elite athletes who know what it takes to run your fastest marathon ever. At the same time, I love the Clouboom’s silhouette. It incorporates the core DNA of our brand – minimalist design and maximum performance – a principle we share with Bang & Olufsen.”
Bang & Olufsen’s Beoplay E8 Sport On Edition earphones are housed in a compact wireless charging case that blends performance driven materials from the sports universe, such as rubber and textured silicone, with strong and corrosion resistant anodised aluminum – a Bang & Olufsen trademark for more than 50 years. Intricate design details such as a ridged gripped detail on the earphones helps adjustments when fingers are wet and sweaty, and to avoid unnecessary stopping or distraction while running, the earphones can switch between tracks, take calls and activate Transparency Mode all with a simple tap or swipe of the finger.
“We are excited to join forces with On Running to create the ultimate experience for runners. Beoplay E8 Sport are Bang & Olufsen’s first dedicated sports earphones that combine what people are specifically looking for: a waterproof and customizable design that brings comfort to long runs and workouts, playtime that lasts way beyond the finish line and, most importantly, excellent sound quality – everyone tells us that nothing is more important than powerful music that can motivate, push you further and perform at your best”, says Bang & Olufsen VP of Product Management Christoffer Poulsen.
Harnessing the power of sound: the sound of unstoppable
To enhance this collaboration, On and Bang & Olufsen have crafted a complete 8D immersive experience, to be discovered here:
Cloudboom will be available on www-on-running.com and at Browns, Mr Porter, Pro Direct and The Running Works, starting July 16th 2020 at £170.00.
Released in very limited quantities, Beoplay E8 Sport On Edition will be available on www-on-running.com, www.bang-olufsen.com and also at Browns, Mr Porter, Pro Direct and The Running Works on July 16th 2020 at £300.00.
